Why is it profitable for a stable like redbull to race in the F1 Research Paper

Why is it profitable for a stable like redbull to race in the F1 championship - Research Paper Example The research centers on the profitability of a stable like Redbull to race in the F1 championship. In terms of the Redbull products, Dubrin (2008) emphasized Red Bull’s corporate strategy includes its marketing strategies; the strategies include product, price, place, and promotion factors (Kruz, 2010). Dornbusch and Fischer (1990) emphasized price is the amount that the buyer and seller agree as payment for each Redbull beverage product. Place represents where each product is displayed. Promotion includes advertising. Promotion also includes paying the sales person to advertise the company’s Redbull products. In this case, Redbull is eager to invest lots of cash to sponsor a car racing team. In return, the company expects to recuperate the expenses from the increase in the sales of the Redbull products. The target market includes all markets located in countries around the world, especially countries where the Redbull racing team is mentioned, such as news stories. Gen erally, pricing includes selling products at equilibrium or fair market amounts. Palmer (2004) insists the company continues to financially grow despite the presence of the current global recession. The company’s present strategy focuses on product and service promotion to increase its net profits and dividend distribution. Further, the Redbull company continues to retain its huge share of the beverage market segment by implementing customer –based marketing programs (Kruz, 2010). The programs include filling the needs of the niche market – people needing energy boosting drinks. The offering of the company’s energy-enhancing products is grounded on the Redbull branding strategy. The racing includes the expansion, and customer delivery activities precipitating to the company’s leadership in the energy drink market segment in terms of net profits and revenues in the local and international market place (Feldman, 2007). Redbull continues to creatively enhance its popular beverage image by maximizing scarce assets to fulfill the company’s aim and objectives. To be profitable in the racing and marketing areas, the Redbull company incorporates innovation, challenge, and passion in its customer-based marketing activities. Aim and Objectives In terms of consultancy, Helfert (2001) reiterated the aim of the Redbull company in sponsoring its own formula one racing team is translate the cost of sponsoring the Redbull races into increases is the profits of the Redbull beverage products. To achieve the aim, the company generates several objectives. First, the company uses the races to advertise the Redbull products. To achieve the aim, Kotler (1994) opined the company generates objectives. The objectives geared towards achieving the Redbull team’s aim. One of the objectives is to initially sponsor a formula one racing team. Next, the company pursues a spectacular performance in the races. Specifically, one of the teamâ€℠¢s objectives is to win the world constructor’s drivers’ championship. Second, the team wanted to win the world driver’s champion. Third, the company wants to retain its current position in the racing championships and current Red Bull market segment. Literature Review The Formula one championship is characterized as auto racing. Maguire (2007) opined there is only one person inside the vehicle during each race. The Formula represents the rules or policies that each car racer must comply with without exception. The Formula one championships is includes Grand Prix races set in different countries. The results of the Grand Prix race are used for ranking the

Alexis de Tocqueville?s Influence Essay -- essays research papers

Alexis de Tocqueville’s Influence   Ã‚  Ã‚  Ã‚  Ã‚  Alexis de Tocqueville’s observation of the American prison system brought out several interesting facts about America and how it governs itself. He talks of the danger of greed for money, the importance of forming associations, and the power of influence in town government. Although many of his observations have since changed, many of them bring about legitimate points about American government and society.   Ã‚  Ã‚  Ã‚  Ã‚  In de Tocqueville’s book Democracy in America, he is quoted as saying, â€Å"†¦I know of no other country where love of money has such a grip on men’s hearts or where stronger scorn is expressed for the theory of permanent equality of property.† In my opinion, he is pointing out that man’s greed for money is what will possibly tear our society apart. This point has somewhat proven itself in the way that so many men, and now women, are willing to do almost anything to gain a dollar, even if it means using immoral and hurtful ways to do so.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In talking about the importance of forming associations in America, de Tocqueville says, â€Å"Americans of all ages, all stations of life, and all types of disposition are forever forming associations...In democratic countries knowledge of how to combine is the mother of all other forms of knowledge; on its progress depends that of all the others.† My belief is that he is saying that although f... Alexis de Tocqueville?s Influence Essay -- essays research papers Alexis de Tocqueville’s Influence   Ã‚  Ã‚  Ã‚  Ã‚  Alexis de Tocqueville’s observation of the American prison system brought out several interesting facts about America and how it governs itself. He talks of the danger of greed for money, the importance of forming associations, and the power of influence in town government. Although many of his observations have since changed, many of them bring about legitimate points about American government and society.   Ã‚  Ã‚  Ã‚  Ã‚  In de Tocqueville’s book Democracy in America, he is quoted as saying, â€Å"†¦I know of no other country where love of money has such a grip on men’s hearts or where stronger scorn is expressed for the theory of permanent equality of property.† In my opinion, he is pointing out that man’s greed for money is what will possibly tear our society apart. This point has somewhat proven itself in the way that so many men, and now women, are willing to do almost anything to gain a dollar, even if it means using immoral and hurtful ways to do so.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In talking about the importance of forming associations in America, de Tocqueville says, â€Å"Americans of all ages, all stations of life, and all types of disposition are forever forming associations...In democratic countries knowledge of how to combine is the mother of all other forms of knowledge; on its progress depends that of all the others.† My belief is that he is saying that although f...

An Essay on Drug Addiction Essay

KV62 is the tomb of Tutankhamun in the Valley of the Kings (Egypt), which became famous for the wealth of treasure it contained.[1] The tomb was discovered in 1922 by Howard Carter, underneath the remains of workmen’s huts built during the Ramesside Period; this explains why it was spared from the worst of the tomb depredations of that time. KV is an abbreviation for the Valley of the Kings, followed by a number to designate individual tombs in the Valley. The tomb was densely packed with items in great disarray. Carter was able to photograph garlands of flowers, which disintegrated when touched. Due to the state of the tomb, and to Carter’s meticulous recording technique, the tomb took eight years to empty, the contents all being transported to the Egyptian Museum in Cairo. Tutankhamun’s tomb had been entered at least twice, not long after he was buried and well before  Carter’s discovery. The outermost doors of the shrines enclosing the king’s nested coffins were left opened, and unsealed. It is estimated that 60% of the jewellery which had been stored in the â€Å"treasury† was removed as well. After one of these ancient robberies, embalming materials from KV62 are believed to have been buried at KV54. The pharaoh’s solid gold funerary mask was interred with him in KV62. In 1907, just before his discovery of the tomb of Horemheb, Theodore M. Davis’s team uncovered a small site containing funerary artifacts with Tutankhamen’s name. Assuming that this site, identified as KV54, was Tutankhamun’s complete tomb, Davis concluded the dig. The details of both findings are documented in Davis’s 1912 publication, The Tombs of Harmhabi and Touatà ¢nkhamanou; the book closes with the comment, â€Å"I fear that the Valley of the Kings is now exhausted.†[2] But Davis was to be proven spectacularly wrong. The British Egyptologist Howard Carter (employed by Lord Carnarvon) hired a crew to help him excavate at the site of KV62. Carter went back to a  line of huts that he had abandoned a few seasons earlier. When the first step was removed, they found a stone step. Carter’s foreman got Carter and told him about the step. Working carefully, they uncovered stairs. He sent a message to Carnarvon and in a week, Carnarvon came. He cleared the doorway and made his way down a passageway that had been cleared by robbers. It was then that Howard Carter made a hole in the door, struck a match, and after discovering that the air had oxygen inside, went in. The chamber that they found was bare, but Howard Carter was convinced that there must be a secret chamber. He searched the walls and found it; it was filled with all manner of treasures and statues. He had discovered Tutankhamun’s tomb (since designated KV62) in the Valley of the Kings on November 4, 1922, near the entrance to the tomb of Ramesses VI, thereby setting off a renewed interest in all things Egyptian in the modern world. Carter contacted his patron, and on November 26 that year, both men became the first people to enter Tutankhamun’s tomb in over 3000 years. After many weeks of careful excavation, on February 16, 1923, Carter opened the inner chamber and first saw the sarcophagus of Tutankhamun. All of this was conveyed to the public by H. V. Morton, the only journalist allowed on the scene. Investigation [edit] Howard Carter and associates opening the shrine doors in the burial chamber (1924 reconstruction of the 1923 event) The first step to the stairs was found on November 4, 1922.[3] The following day saw the exposure of a complete staircase. The end of November saw access to the antechamber and the discovery of the annex, and then the burial chamber and treasury. On November 29, the tomb was opened, and the first announcement and press conference followed the next day. The first item was removed from the tomb on December 27.[4] On February 16, 1923 the burial chamber was opened,[5] and on April 5 Lord Carnarvon died. On February 12, 1924, the granite lid of the sarcophagus was raised.[6] In April, Carter argued with the Antiquities Service, and left the excavation for the United States. In January 1925, Carter resumed activities in the tomb, and on October 13, he removed the cover of the first sarcophagus; on October 23, he removed the cover of the second sarcophagus; on October 28, the team removed the cover of the final sarcophagus and exposed the mummy; and on November 11, the  examination of the remains of Tutankhamun started. An alabaster jar found in the tomb, symbolizing the union ofLower and Upper Egypt. Work started in the treasury on October 24, 1926, and between October 30 and December 15, 1927, the annex was emptied and examined. On November 10, 1930, eight years after the discovery, the last objects were finally removed from the tomb of the long lost pharaoh. [7] Layout of tomb[edit] Plan of KV62. In design, the tomb appears to have originally been intended for a private individual, not for royalty.[8] There is some evidence to suggest that the tomb was adapted for a royal occupant during its excavation.[9] This may be supported by the fact that only the burial chamber walls were decorated, unlike royal tombs in which nearly all walls were painted with scenes from the Book of the Dead.[9] Isometric, plan and elevation images of KV62 taken from a 3d model Stereo drawing of tomb viewed from northwest. Staircase [edit] Starting from a small, level platform, 16 steps descend to the first doorway, which was sealed and plastered – although it had been penetrated by grave robbers at least twice in antiquity. Entrance corridor [edit] Beyond the first doorway, a descending corridor leads to the second sealed door, and into the room that Carter described as the Antechamber. This was used originally to hold material left over from the funeral and material associated with the embalming of the king. After the initial robberies, this material was either moved into the tomb proper, or to KV54. Antechamber [edit] The undecorated antechamber was found to be in a state of â€Å"organized chaos† and contained approximately 700 objects (articles 14 to 171 in the Carter catalogue) amongst which were three funeral beds, plates in shape of  hippopotamus (the Goddess Tawaret), of lion (or leopards) and cattle (the Goddess Hathor). Perhaps the most remarkable item in this room were the components, stacked, of four chariots of which one was probably used for hunting, one for â€Å"war† and another two for parades. Many of the 700 objects were made of gold. Burial chamber [edit] Cross-section of shrines and sarcophagi in KV62 Decoration [edit] This is the only decorated chamber in the tomb, with scenes from the Opening of the Mouth ritual (showing Ay, Tutankhamun’s successor acting as the king’s son, despite being older than he is) and Tutankhamun with the goddess Nut on the north wall, the first hour of Amduat (on the west wall), spell one of the Book of the Dead (on the east wall) and representations of the king with various deities (Anubis, Isis, Hathor and others now destroyed) on the south wall. The north wall shows Tutankhamen being followed by his Ka, being welcomed to the underworld by Osiris.[10] Some of the treasures in Tutankhamun’s tomb are noted for their apparent departure from traditional depictions of the boy king. Certain cartouches where a king’s name should appear have been altered, as if to reuse the property of a previous pharaoh—as often occurred. However, this instance may simply be the product of â€Å"updating† the artifacts to reflect the shift from Tutankhaten to Tutankhamun. Other differences are less easy to explain, such as the older, more angular facial features of the middle coffin and canopic coffinettes. The most widely accepted theory for these latter variations is that the items were originally intended for Smenkhkare, who may or may not be the mysterious KV55 mummy. This mummy, according to craniological examinations, bears a striking first-order (father-to-son, brother-to-brother) relationship to Tutankhamun. [11] Contents [edit] The outer golden shrine, now on display in the Cairo Museum Tutankhamun’s wooden chest The entire chamber was occupied by four gilded wooden shrines which surrounded the king’s sarcophagus. The outer shrine ([1] in the cross-section) measured 5.08 x 3.28 x 2.75 m and 32 mm thick, almost  entirely filling the room, with only 60 cm at either end and less than 30 cm on the sides. Outside of the shrines were 11 paddles for the â€Å"solar boat†, containers for scents, and lamps decorated with images of the GodHapi[disambiguation needed]. The fourth and last shrine ([4]) was 2.90 m long and 1.48 m wide. The wall decorations depict the king’s funeral procession, and Nut was painted on the ceiling, â€Å"embracing† the sarcophagus with her wings. This sarcophagus was constructed in granite ([a] in the cross-section). Each corner of the main body and lid were carved from stone of different colours. It appears to have been constructed for another owner, but then recarved for Tutankhamen; the identity of the original owner is not preserved.[10] In each corner a protective goddess (Isis, Nephthys, Serket and Neith) guards the body. Inside, the king’s body was placed within three mummiform coffins, the outer two made of gilded wood while the innermost was composed of 110.4 kg of pure gold.[12] The mummy itself was adorned with a gold mask, mummy bands and other funerary items. The funerary mask is made of gold, inlaid with lapis lazuli, carnelian, quartz, obsidian, turquoise and glass and faience, and weighs 11 kg.[13] Treasury [edit] The treasury was the burial chamber’s only side-room and was accessible by an unblocked doorway. It contained over 5,000 catalogued objects, most of them funerary and ritual in nature. The two largest objects found in this room were the king’s elaborate canopic chest and a large statue of Anubis. Other items included numerous shrines containing gilded statuettes of the king and deities, model boats and two more chariots. This room also held two mummies of fetuses that some considers to have been stillborn offspring of the king.[14] Annex [edit] The â€Å"annex†, originally used to store oils, ointments, scents, foods and wine, was the last room to be cleared, from the end of October 1927 to the spring of 1928. Although quite small in size, it contained approximately 280 groups of objects, totaling more than 2,000 individual pieces. Present day [edit] As of 2007, the tomb was open for visitors, at an additional charge above  that of the price of general access to the Valley of the Kings. The number of visitors was limited to 400 per day in 2008.[15] However, since 2010 the tomb has been closed to the public. Restoration work is being undertaken by the Getty Conservation Institute over a span of five years;[16] the future of the tomb’s availability to the public is unknown at this point. Tourists visiting[who?] in 2012 report that the tomb has indeed been reopened, but the additional fee to enter it remains.[citation needed] The tomb is expected to be definitively closed to public in 2013, but a reproduction will be placed nearby at the Valley of the Kings and will be available to the public.[17]

Media and Entertainment - 1853 Words

ndia’s Media and Entertainment: Introduction The Media and Entertainment (Mamp;E) industry is one of the fastest growing sectors in India. The industry primarily involves the creation, aggregation and distribution of content, products and services, news and information, advertising and entertainment through various channels and platforms such as Television, Print, Radio, and Films. Poised to grow at a compounded rate of 14 per cent to touch US$ 28 billion by 2015, the sector registered a growth of 11 per cent in 2010 over 2009 garnering US$ 14.54 billion in revenue, according to a report released by KPMG and a leading industry body in March 2011. The report estimates the industry to achieve 13 per cent growth rate in 2011. While†¦show more content†¦Animation and Social Media Animation is another area in the entertainment sphere where India has already made a visible impact. Boosted by higher demand, the fast-growing Indian animation and gaming industry is expected to be worth US$ 2.5 billion by 2013, clocking a CAGR of around 35 per cent, according to global consultancy Deloitte. Moreover, India is becoming a major hub to which quality animation work is being outsourced. Production for films including the Lord of the Rings, the Harry Potter series, The Chronicles of Narnia, and Spiderman 3 have taken place here during the last few years. In 2010 social media gained significant popularity as a marketing and gaming platform. Cinema and Digitisation The film industry is monitored by the Indian Motion Picture Producers Association (IMPPA), Film Television Producers Guild of India, The Association of Motion Pictures and Television Programme Producers (AMPTPP) and The Film Writers Association (FWA). The growth of Digitisation continues to be a key propeller the Indian Mamp;E industry and this trend was even more pronounced in 2010. 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